1st Group

The 1st Group is an ASX listed Health-Tech company building Australia’s leading health services portal, corporate and government solutions-  with 25% revenue growth despite COVID-19!

Improving lives by connecting consumers to healthcare services so they can get well sooner and stay well longer. The 1st Group is building Australia’s leading health services portal, MyHealth1st.com.au, Australia’s online pet service portal PetYeti.com.au and corporate and government solutions platform GoBookings.com.

The company has seen 25% revenue growth despite COVID-19, due to its strong team! The company is working closely with DifferenThinking in selecting the right candidates, coaching people managers and leading human resources processes to ensure its continuous growth and high performance.

The Problem

The 1stGroup is growing fast with the development of new Health-Tech solutions as well as successfully acquiring and supporting customers.

One of the challenges the 1st Group faced in growing and scaling was building the right team, with the rights skills at the right time:

Recruiting the wrong people- affects the productivity of the entire team
Prompting great talent to managerial positions without supporting them can take the entire team backwards
Scaling up without leading a strong culture- creates team, productivity and talent retention challenges.

The Solution

DifferenThinking started supporting the  1st Group by providing selection services. Final candidates were going through a process of psychometric assessments and behavioural interviews to ensure their fit for the role, team and the company’s culture.

Working together successfully, the 1st Group asked DifferenThinking to extend its services and provide leadership, talent and culture support, including:

Leadership workshops and 1:1 coaching
Team and workforce support and planning
Culture support initiatives

“Working with DifferenThinking has enabled us to hire the right people with absolute confidence. Not only for their skills, but ensuring we are hiring smart people that fit our culture.

Scalability to support our growth is directly tied to hiring the right team and supporting people managers in advancing their skills and building high performing teams.

Dr Zivit Inbar supports us throughout the talent selection, development and retention process. Her knowledge and understanding of the challenges technology companies face, and her experience in scaling up startups differentiates her from anyone else we have ever worked with.

I highly recommend the services of Dr Zivit Inbar for startups and technology companies undergoing growth.”

Klaus Bartosch

Managing Director

1st Group




  • Selection and Analysis
  • Lead
  • Grow and Scale
  • Change